Esomar 28

MaxCorp Consulting has been working on research & studies using smaller samples of proprietary data whilst recruiting respondents for the studies.  Understanding the emerging trends and technology, MaxCorp has organized the internal data and have procured data from portals, partner apps , websites, etc and have created a validated panel book designed for online studies.

Sample Sources

MSample stays in touch with the Panelists with mails & newsletters, sent, at least ,every quarter and screens panels at defined intervals. MSample provides small incentives for screening completes as well.

Our primary sources are from portals and direct recruitments – and there are no marketing or sales pitches made to them from partner sites.

As of now we have limited panels of hard-to-reach groups – however, the team has very intelligently screened the panel to achieve the maximum input.

MaxCorp relies on selective partner panels for out-of-coverage areas and panels which we have used in internal studies.


A systematic approach

Survey Router : MSample deploys a internally built and customized  router to pick respondent in accordance with defined demographics & screening criteria.

The router also identifies frequency of surveys routed, responded, quality.

Priority are assigned in order of maximum and optimum utilization of panelists, activation status & quality – apart from client defined criteria.

The software stores information of the Panelists participations, incentives, activation  – making it feasible to define the selection criteria  for  any study.

The IT and Research Manager jointly defines the router parameters.

Data Profiling is defined during screeners and updation is scheduled in defined time frames of half yearly, yearly – apart from regular updates.

Survey Invitations are direct and contain only relevant information along with link info – making it as simple as a tweet. Depending on  project specs, details  can also be provided with invitations.

Incentives are provided to Panelists in two schemes – upfront & bonus points.  Upfront Incentives are provided in cases where clients wants a specific incentive to be payed for taking the survey.  Bonus Incentives are quarterly rewards for participating in certain  number of surveys – which are exclusive of Upfronts.

For best offers, we seek to understand the survey sample size, LOI, screeners and time frame for the survey.

We are in constant touch with our Panelists across the year – with a minimum of four responded  sessions  in feedback, screening etc.

MSample is equipped to provide with participation rates – completion, terminates, drop outs, average time, gross  target sample in text and graph.

Data Quality

MSample employs a quality team to monitor survey performance & data quality – apart from software quality maintenance.  The team restricts duplicity, redundancy, & also analyses average survey time, inconsistencies in data if any.

The software maintains report log of Panelists data with participation  history of surveys, activation, quality etc and can be organized for re-contact.  The router sorts the Panelists in accordance to algorithms designed to maximize utilization of panel members – a lower limit and upper limit to participation is set based on panel types, time interval and specific criteria.  Under certain cases, Panelists may choose to limit participation  up to certain number of surveys in a time interval.

Panelists provide prevailing identification primary keys which are pre-defined for the specific area/country.  This helps in authentication and validation of information.

Panelists are listed and validated by confirming their inclusion in our panels for participation  in surveys and studies whilst assuring them with compliance and anonymity.

Data Security

All data compiled, organized and validated by MaxCorp is to be used solely for market research and surveys.  Panelists receive a confirmation of privacy of personal information or  feedback from any third party.  Data is securely hosted with renowned vendor partners and is maintained onsite in in house anti hack anti leak environment.

Survey material and data is also maintained in a high secure software environment with  proper firewalls and undownloadable formats.

For surveys with children  and under-18s – we list the panelists with mandatory contact information of parents as well.  Parents can opt to receive review reports, participation logs etc; Incentives are disbursed to accounts defined by Parents.  However, invitations and links are sent to panelists only and responses are not shared.


Privacy Policy


MSAMPLE protects panel members privacy by:

  • Not disclosing your name, email address, mailing address, telephone number or any information that directly links to you except in an instance required by law.
  • Using only statistical summaries of groups for reports, thereby keeping your individual data secure and private.
  • Not selling your information to a third party.

MSAMPLE complies with all general rules as set forth by most governments regarding the collection, use, and retention of personal data.

MSAMPLE only uses personal information to select members for surveys based on research requirements of our clients and partners.

MSAMPLE has security measures in place to protect against the loss, misuse, and alteration of any information we receive from you. Please note that sending information on the Internet has some element of risk.
The Information We Collect

When you visit this site, your IP address is recorded. We use your IP address to help diagnose problems with our server and to administer our website by creating statistical reports and tracking errors. Your IP address is used to help identify you when you buy and to gather broad demographic identification that will not be tied to your identity.

We ask for personal information (1) when you subscribe to our Alert or newsletter services, (2) when you want to view detailed information about our products, (3) when you want to submit a question about our products/services to our customer service staff or (4) when you buy products. The types of personal information that may be collected on these pages are: name, company name, title, mailing address, e-mail address, phone number, fax number and credit card information.

If you elect to use our “Email to a Colleague” feature to inform others about our site or about particular products on our site, we ask you for your name and email address and your colleague’s name and email address. MSAMPLE will automatically send the colleague a one-time email inviting them to visit the site. MSAMPLE does not store this information. It is used for the sole purpose of sending this one-time email and tracking the success of our referral program.

This site also uses “cookies”, certain bits of information that are deposited on your computer when you visit this site and sent back to this site when you visit again. Cookies give us information about how many people visit certain pages on the site. We also use cookies so you don’t have to re-enter your login address or password each time you return to our site. In certain instances, we also use cookies to track the area of the site that you are on when you register as a user. If you do not have cookies enabled, you can still use our site, but you will have to log in each time you return to the site.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

The Way We Use Information

We use your personal information to provide requested information and services to you and to help ensure that the information we provide to you is relevant to your specific needs.

When you buy something, your information will be stored on our system to complete the buying process. It must be shared with an outside party in order to verify your credit card information. We also record information about your questions to us and your purchases so that we and you can keep track of what you’ve asked about or ordered directly on our site. Additionally, we may need to contact you about your questions and/or your orders.

We use email addresses to send you the Alerts or newsletters you’ve requested, to answer the email we receive and to communicate with you about publications which you have told us you would be interested in hearing about.

Other Parties’ Collection and Use of Your Information

We do not share, sell, rent, or trade personal identifiable information with third parties for their promotional purposes.

We do use agents, service providers and other third parties to provide some services on our site. These companies do not retain, share, store or use personally identifiable information for any other purposes then those described below:

Other Third Parties

Tracking Service:
A third party tracking service provider may set cookies on our website to help us track to what extent sales are being generated from various marketing efforts. This information is only used in the aggregate. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

Also, our third party tracking service employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of website users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are tied to users’ personally identifiable information but are used only by MSAMPLE to determine the effectiveness of various marketing programs.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement on the home page and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

Access to Your Information / Opt-Out / Unsubscribe

Users who no longer wish to receive our updates, newsletters and promotional communications may opt-out of receiving these communications by following the directions in the email or replying to the email with the word “unsubscribe” in the subject line of the email or by emailing us at
If you are an Alert subscriber and want to change your settings, you can do so by clicking on the link at the end of each Alert email.


MSAMPLE is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. While our website is secure, the Internet is not.


Being a Panel Member :

You’ll be invited to participate in our surveys. Survey Links will be mailed to your inbox from us. You’ll find yourself sharing your views on familiar topics like consumer products, healthcare, education, your lifestyle and much more.

  • Members pay no fees ever to join and to take online surveys for money.
  • Must be 18 years or older to join MSAMPLE  Surveys Panel.
  • Members may participate in paid online surveys (online questionnaires), online focus groups as well as express interest and attend Telephonic Interviews.
  • Any time a member’s information changes, the member can email us at
  • Members can cancel (remove / unsubscribe) membership at any time.
  • All personal member information is kept confidential.


Once you Join and participate in our surveys, you’ll be rewarded with reward points & gift certificates for taking online surveys. With your points & gift certificates you’ll be able to redeem from our range of popular brand vouchers on top shopping sites in your country